Event

WPP EU Live Event

A Citizen-first approach to digital information in COVID-19 times

A live event with Frank Wolfram, Chief Technology Officer, Scholz & Friends

When

Thursday 14th May

15.00pm: Session starts

16.00pm: Q&A Session

16.30pm: Session Ends

Where

Follow the live session

Enquiry

laure.vanhauwaert@wpp.com

In mid-March, within 52hrs we launched zusammengegencorona.de, a digital platform initiative of the Federal Ministry of Health in Germany. The platform provides trusted answers to the most urgent questions, informs about nation-wide initiatives and is the hub for Covid-19 related communication campaigns of the Ministry.

In this talk, we will discuss how we use behavioural data such as search and web analytics to inform the platform evolution and longer term communication after the crisis.

Frank Wolfram

Chief Technology Officer, Scholz & Friends

Frank is partner and Chief Technology Officer of the Scholz & Friends Family. Before Scholz & Friends he was Chief Digital Officer of the BBDO Group Germany and CEO of the digital agencies Interone and Proximity Technology. With a background in Software Engineering, Frank loves to work at the intersection between technology and marketing.

During his 20 year career, he supported digital transformation endeavours of clients such as BMW and Deutsche Bank, while his current fields of interest include data science and the application of artificial intelligence in Marketing.