Five trends in leading-edge communications


The 5 Trends in Leading-Edge Communications identifies the emerging trends that will shape government communications in the next three years.Through research, analysis, case studies and strategic guidance, this report helps government communicators plot their way through the changes brought about by digital disruption, voice technology, misinformation, data ethics and personalisation. It draws attention to both the opportunities for more meaningful engagement with citizens, and the challenges of keeping and building trust.


Additional background

Co-authored by the WPP Government and Public Sector Practice and the GCS, The 5 Trends in Leading-Edge Communications brings together learnings from across the private and public sector to future-proof government communications. Launched at the GCS’s Communications Academy it’s designed to answer the future’s big questions and embed best practices for dealing with them across the GCS.