Laure heads the EU Institutions team in WPP’s Government and Public Sector Practice. Leader of a team of specialist communications agencies, her role is to bring WPP’s best thinking, talent and experience to the EU public sector, by building on solid academic and social research to inform the development of effective strategies for citizen engagement, EU-wide integrated campaigns and policy communications, and behaviour change campaigns.
She leads agency teams in the development of effective solutions to the major challenge of communicating the European project to over 500 million citizens in 27 different countries and 24 languages.
Laure is a member of the WPP Faculty team teaching integrated communications at the Blavatnik School of Government (Oxford). She organises regular inspiration sessions and discussions about best practice in communications for clients and colleagues.
Prior to this role, she was Institutional Communications Director at Ogilvy Brussels for 3 years, where she oversaw business development & senior client management for institutional clients. She led several campaigns for the European Commission and the European Parliament.