Shaping the Public Sector Workforce

Executive Summary

Public services are as good as the public servants who run them. So recruiting and retaining the right people is critical. In this report, WPP agencies answer questions posed by leading communicators from around the world. These questions reflect challenges faced by many public sector recruiters across sectors and national borders including female recruitment, ethnic diversity and employer branding.

This report outlines how communication can best support public sector recruitment. We discuss some of the greatest challenges to recruitment through a series of questions and reveal how we are working with different countries and professions to solve them.