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The Government & Public Sector Practice advises policymakers and public sector communication leaders on strategy, innovation, capability development and global best practice. We invest continuously to advance our thinking and evidence on the strategic use of communication.

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2 items

report

Delivering Public Policy through Behaviour Change

May 28, 2020

Executive Summary If you’ve ever made – and then broken – a new year’s resolution, you’ll know how difficult it can be to change behaviour. Behavioural patterns are largely determined by social circumstances and cultural contexts. They make it difficult for us to change our own behaviour, and even harder…

case-study

WPP Executive Education

May 06, 2020

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